PRODO Group Strengthens Its Position in the Meat Delicacies Market in Russia

Another flagship of the group, Troekurovo, took a leading position in the deep processing of poultry MEAT segment, accounting for 40% of the total sales of the brand. The PRODO Group is also recognized as the leader of the domestic poultry cutlet market with a share of 18%. The Omsky Bacon brand maintains its position in sales of meat cutlets and sausages in Siberia with shares of 49% and 45%, respectively. In 2024 , a significant increase in sales of chilled semi-finished products was noted, amounting to 64%.

The premium brand "Black Boar" demonstrated the highest growth both within the group and in the market as a whole, increasing sales of meat delicacies by 45% in quantitative terms and by 64% in monetary terms. In the Republic of Bashkortostan, the brand "Meat Culture" became popular, entering the top three leaders in sales growth in the Magnit chain.

The PRODO Group covers all stages of the production cycle – from growing raw materials to selling finished products and is represented in 65 regions of RUSSIA.