Getbrand has developed a new package design for "Jelene" sausages

The design should be understandable for the consumer, inspire confidence, positive emotions from the anticipation of the joy of loved ones after a delicious breakfast / lunch / dinner and receiving gratitude for it. It is also necessary to broadcast the reliability, freshness and safety of products. In addition, despite the goal to update the packaging, it is important not to forget about existing customers who should not lose their favorite product on the shelf.

Initially, it was a family business organized by husband and wife - Zhenya and Lena, hence the name "Zhelen". During their work, they have won a fairly large audience in the Orenburg region, in Kazakhstan. But then problems arose. Firstly, the competitive pressure of federal manufacturers, and secondly, the appearance of the packaging of their product did not catch the attention of buyers in any way. It took a lot of effort to find them on the store shelf.

First, the agency determined the meaning and philosophy of the brand. It turned out that "Zhelen" for the woman who chooses it is the best reward, because her family members thank her for the perfect choice of products, the atmosphere in the house, when everything is very tasty and everyone is happy. In such a state of happiness, a woman can give even more to her family, because she feels strength and energy in herself, she wants to be a mother, a wife, and “Zhelen” supports her in this.

It was written in the logo that “Jelin is a family-owned MEAT deli factory”, emphasizing the craftiness of the products, that this is not just an impersonal brand, but a product made with love and care.

The designers put on the packaging information about the quality of the product and the author's recipes of the company's technologists. Through design, they talked about the serious control of ingredients, meat, production stages and taste.

We kept the color of the logo, taking it as a basis, and changed the shape. Yellow is a bright color, they made an association with the morning. When we wake up, we start the day with "Jelin" - it's tasty, healthy, satisfying, breakfast is supposed to be for the whole family. Everyone wants warmth, comfort, lightness, quality. "Zhelen" is just about this, about family. He takes care of you, and with his help you take care of your loved ones. This intimacy is attractive. These changes - the territory of the morning, an appetizing food zone, green fields on products will lure the buyer.