Fabula branding has developed a trademark of meat products "Dobra"

Features of MEAT products from Belarus are high quality and conscientious approach of producers to work. This is what it was decided to make the basis of the concept.

The creation of the trademark began with the name “good” (in Belarusian “good”) - a simple and familiar word understandable to speakers of many Slavic languages. The name reflects the characteristics of the product itself - its own, folk one, created for people, “as if for themselves.”

During the work process, the agency team considered several packaging design ideas. Among the options were concepts with a contrasting and restrained palette, illustrations and bright callout elements. But the choice settled on a minimalist corporate style that conveys freshness. This effect is achieved through a combination of rich shades of green and blue, a massive logo font, and the fragmentary addition of a photo style.

The character of the brand, revealed with the help of the name, continues to develop the communication message “good, as expected.”