Shops will be required to indicate on the goods the price per kilogram and liter

The fair price bill , introduced in the State Duma in early June, would require stores to display the price per liter or kilogram on their products, in addition to the price per unit of packaging. In their message, the deputies note that many manufacturers reduce the mass of goods in the package in order to keep prices at the same level. This misleads buyers.

This marketing technique is called shrinkflation, or downsizing. The deputies reported that manufacturers of dairy products, MEAT and even pasta are resorting to downsizing. So, MILK and juice are sold in bottles of 0.9-0.8 liters, cereals - in bags of 0.8 kg, pasta - 0.4 kg each, the mass of butter in a standard package has decreased to 180 g, and eggs have become more often to sell in packages not of 12 or even 10, but of 8-9 eggs.

The deputies noted that this puts at a disadvantage those producers who do not reduce the mass of goods following inflation, as their prices rise, and buyers end up overpaying for a smaller volume of product.