The share of private labels in sales of Russian retailers reached 22% in 2024

Among the fast-growing categories this year are wines, low-alcohol drinks, ready meals and healthy lifestyle products. The retail chain Magnit has increased its private label offerings in the MEAT products and frozen vegetables segment, while METRO has expanded its range of frozen desserts and French fries.

The AUCHAN chain presented about 100 new private label products in the healthy food category, including sugar-free and vegan products. There is also a high interest in private label products in dairy products, grocery products, and pet food.

AKORT experts note that demand for private labels in the premium segment is growing, with sales of such goods increasing by 70% in some stores. Retailers continue to develop their brands and introduce new product categories to meet growing consumer interest.