FT learns of 'intense scrutiny' of NIQ over its expansion into new regions

American company NIQ, one of the world's largest consumer data analysts, has come under scrutiny due to the work of its Russian division in new regions – the Donetsk People's Republic, the Luhansk People's Republic, and the Zaporizhzhia and Kherson regions, writes the Financial Times (FT).

In recent months, the Russian organization NIQ has publicly reported on sales growth and brand rankings in these regions. Specifically, NIQ compiled a ranking of brands from Crimea, noting that sales of consumer goods have increased by nearly 40% year-on-year and are growing at an "accelerating pace."

The company's actions have raised questions about compliance with international sanctions and the permissibility of such business under US law , the FT writes.

NIQ itself insists that its Russian division operates independently , unrelated to the parent company, and its results are not consolidated in its overall financial statements. "Actions taken by the Russian legal entity are not actions of NIQ," the company stated.

The US government has banned Americans from doing business or investing in new regions of RUSSIA. Russia considers the sanctions illegal.

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