
The Belarusian Volkovysk MEAT processing plant continues to diversify its sales markets, and is currently actively developing partnerships with Uzbekistan. According to the general DIRECTOR of the enterprise, Olga Yanushko, Uzbekistan has become the third largest EXPORT market for Volkovysk meat productsmeat processing plant This indicates that the company is successfully finding new partners and expanding its export potential.
However, the Volkovysk meat processing plant does not stop there and strives to develop its export capabilities even further. In this context, the company has received accreditation and an export registration number, which allows it to supply a certain range of products to CHINA . Currently, the Volkovysk meat processing plant plans to export chilled meat and offal to the Chinese market. This is an important step for the company, as China is one of the largest consumers of meat products in the world.
In order to deliver to Uzbekistan, the Volkovysk meat processing plant had to seriously modernize production and obtain a Halal certificate. This certificate guarantees that the meat is produced in accordance with Muslim traditions and requirements. Thus, the company became closer to the consumer and was able to satisfy the demand for meat products that comply with Muslim religious norms.
Volkovysk Meat Processing Plant is also actively studying the characteristics of demand and preferences of each country with which partnerships are established. Deputy General Director for Economics Elena Korozhan notes that semi-finished products and premium segment sausages , such as raw smoked, dry-cured and smoked sausages, are in demand. This means that the Volkovysk meat processing plant is ready to adapt its products to the requirements of different markets and satisfy the needs of the most demanding customers.
The development of the export potential of the Volkovysk meat processing plant to Uzbekistan and China is an important step in the establishment of the enterprise in the international arena. This also contributes to the development of foreign trade relations of Belarus and strengthening the country’s economic position in the region.