Netflix reported the loss of subscribers due to the situation around Ukraine

In the first quarter of 2022, the streaming service Netflix lost 200 thousand subscribers, despite the fact that the company had forecast an increase of 2.5 million people. it is reported by REUTERS with reference to the press service of the company.

Among the reasons for the drop in the number of subscribers in the company were inflation, market competition and the situation in Ukraine. Due to the suspension of the service in RUSSIA, Netflix lost 700 thousand users from this country.

The company's shares on the New York Stock Exchange fell by 26%, the company lost about 40% of its market value. The company predicts a further decline in the number of subscribers, in the spring there will be 2 million less. And this despite the new seasons of such popular series as Ozark and Stranger Things.

According to Reuters, the company is forced to revise its subscription plans and make a new, cheaper plan that will also include ads, following the example of competitors from HBO Max and Disney+.

On March 6, Netflix announced that it was suspending operations in Russia due to the situation in Ukraine. Before that, it became known that the company had suspended work on Russian original projects. Among them are the drama series "Anna K" with Svetlana Khodchenkova and Fyodor Bondarchuk, "The Loop" with Alexander Petrov, "Nothing Special" with Yuri Borisov and the crime thriller "Zato" by Daria Zhuk. At the end of March, the Netflix app was no longer available in the AppStore and GooglePlay stores for Russian users.