Rosselkhozbank: The quality of products worries Russians more than the price

When choosing food, Russians often pay attention to the composition than to the price, Rosselkhozbank told RIA Novosti. The All-Russian survey dedicated to the purchasing habits and preferences of consumers when choosing food products was conducted by Rosselkhozbank in February 2022. More than 1,000 people aged 18 to 55 took part in the study.

"According to the data received, 41% of Russians said that when choosing food, they first of all pay attention to the composition, its naturalness and quality. Affordability of the price remains the determining factor for 28% of respondents, brand awareness affects the purchase decision of 20% of consumers, and 12 % of respondents in our country call the taste characteristics of the product the most important factor," the study says.

About 60% of respondents noted that Russian products are not inferior to foreign ones, and 33% unambiguously spoke out in support of the domestic manufacturer. Only 6% consciously buy foreign products.

“The pandemic and the restrictions imposed against it have had an impact on people around the world. There has also been a shift in priorities: a healthy lifestyle and its maintenance have consolidated their positions and have become an integral part of the lifestyle of the majority of respondents,” the researchers comment.

At the same time, the basis of a healthy diet for 44% of respondents are farm products. Another 29% believe that natural products are difficult to find, and 27% expressed the opinion that to optimize the diet, it is enough to give up fast food.

Almost half of consumers - 48% - visit grocery stores several times a week, buying food in small quantities. At the same time, 29% of survey participants admitted that they are ready to set aside time to buy fresh products daily, and 24% think over the menu for several days in advance and arrange weekend shopping.

Food prices in RUSSIA and their change for the year, data for January 2022 

According to the results of the study, the majority of Russians go shopping in chain supermarkets within walking distance - 41%. The close and convenient location of the store is the main factor of choice for them. 26% of respondents do not agree with them, who prefer to visit markets and fairs. 23% buy in hypermarkets, while non-chain grocery stores are preferred by only 10% of respondents.