TAVROS updates federal egg brand "Eat Good" for Easter

The rebranding is aimed at popularizing chicken eggs as a healthy and natural product among active young people who pay attention to healthy eating. The new packaging design combines minimalism and bright accents: information about the product takes center stage, while images of chickens and rural landscapes are absent. The brand slogan "Good is near!" symbolizes closeness to the buyer and high quality of goods.

Previously, chicken eggs under this brand were produced at the poultry farm of the Oredezh agrocomplex, but from 2024 they will be produced at other factories. The line includes white eggs in packages of 10 and 20 pieces, and the brand is aimed at the middle price segment.