Consumption of products from marbled beef "Agrocomplex" increased 3 times

"Agrocomplex" them. N.I. Tkacheva annually increases the production of chilled MEAT, semi-finished products and sausages from marbled Kuban beef. In recent years, the demand for products of the brand "Labinsk Beef" has grown 3 times.

"By producing high-quality marbled beef, Agrocomplex contributes to the popularization of healthy and proper nutrition among the population, as well as improving the food culture of meat consumption. Thanks to its own raw material base, the natural products of the agricultural holding of the middle and premium segments become more affordable for the buyer than imported goods of similar quality. Our noble marbled meat is perfect for cooking steaks and pleases gourmets as part of sausages and delicacies,” said Vilena Yalaltdinova, HEAD of the brand management group of the Agrocomplex Marketing Directorate.
Marble beef "Labinsk Beef" is made from the valuable meat of Aberdeen Angus gobies. A herd of more than three thousand heads roam freely on the pastures of "Agrocomplex" in the ecologically clean foothill region of the Kuban and eat natural feed. The technology for the production of valuable meat includes the herbal and grain stages of fattening bulls, as well as the maturation of the resulting product. As a result, a characteristic marble pattern can be traced in the structure of meat and products made from it.
The marble line of sausages was launched in December last year and has already fallen in love with customers. In sausages, they appreciated the chopped structure and the successful combination of large juicy pieces of meat with pieces of cheese. Marble sausages, boiled sausage and beef ham were remembered for their light smoking aroma and marble pattern on the cut due to pieces of meat mixed into minced meat. Boiled-smoked sausage, cooked according to the type of balykova, was liked by large pieces of meat and bacon in the composition. A roll of beef fillet and chicken breast sprinkled with herbs: oregano, rosemary, thyme, basil - noted for its appetizing appearance and spicy taste.
"We have noticed that over the past few years, the gastronomic literacy of the population has been growing along with demand. People learn that, due to its balanced composition, such meat has a beneficial effect on the body and more and more often they choose it for their table. Among our customers are not only southerners, but and residents of other regions of the country. Products of TM "Labinsk Beef" are actively sold in the branded retail "Agrocomplex Vyselkovsky", the main federal networks - "Auchan", "Tandere", "Lente" and, of course, in the HoReCa segment. production of "Agrocomplex" can be seen in the menu of many southern restaurants, - said the head of the project for the sale of packaged meat "Agrocomplex" Araik Minasyan.