Mildberry's "Butcher's Word" brand packaging update

More than four years have passed since the packaging design was last updated, necessitating an adaptation to current customer demands. The target audience is modern young housewives and busy families looking for pork dishes that are not only delicious but also easy to prepare.

One of the major changes was a logo update, replacing traditional elements with more modern graphic forms. The new packaging includes vibrant symbols reflecting the diversity of the product line, such as a flame for "Grill," an apron for "Homemade," and a cutting board for "Already Ready." These changes make the brand more appealing to consumers, shaping its associations with high-quality, delicious food.