Family apiary of the Zaripovs. Sales of honey. Apitourism in the apiary. Not only bees, but also fattening gobies.

PIONERPRODUKT.by continues to publish videos from AgroExpedition "Agriculture of Tatarstan". In this video, we will talk about how honey is sold at the Zaripov family apiary, as well as learn about the main channels for finding customers and the role of the brand in sales.
The territory of the apiary is beautifully decorated: a large number of flower beds, many beehives are decorated in the form of toy houses, and even the stand for selling honey is made in the national style with wooden patterns. According to Gafur, cleanliness and beauty are the key to the success of a beekeeper!
The geography of honey sales is very extensive: almost the entire territory of RUSSIA. Also, part of the honey in small frames goes as souvenirs abroad. Especially popular are jars that are installed inside the hive, where the bees carry honey on their own. The search for clients is carried out through various social networks. Also, a small proportion of buyers are regular customers, and some of them are not even in the same generation.
Many of the buyers come directly to the apiary. There is everything here, from a first-aid kit (?) to the ability to pump out honey on your own.
A distinctive feature of all products of the Zaripov family apiary is branding and a company logo. Absolutely all products have a unique, beautiful, bright and memorable branded packaging, which qualitatively differs from competitors. Also frames with honey can be packed in a carved handmade wooden gift case. In addition to honey itself, the assortment of the farm has been expanded by selling wax candles made from honeycombs and gift soap in the form of honeycombs.
Initially, the entire farming business of Gafur began with a dozen bee colonies, which gradually bred and multiplied. Soon the idea came to sow herbs for a growing farm, at first it was only honey plants. When the understanding came that hay was left on the farm, they decided to expand and buy bulls for fattening. At the time of filming, there were about a hundred heads of cattle on the farm. About 850 hectares are sown for them. It is clear that this is far in excess, so the great honor of grain and hay is realized.