Getbrand developed a new corporate identity for the company "Agroeco"

On the one hand, the corporate style had to be concise and business-like. On the other hand, it had to be projected onto Agroeco products, which would be on the shelves in supermarkets and compete with other brands known and familiar to the buyer. The designers wanted to develop a one-stop solution that would help the company present itself as a successful, trusted and industry leader to partners, employees and suppliers. All this needed to be reflected in brand communication.

The previously developed logo consisted of an inscription and an image of leaves folding into a shamrock, and was completely unsuitable for use on MEAT products packaging. The designers proposed a new logo in the form of a large green letter "A", which is based on a leaf, as a symbol of the naturalness of products. Such a letter is easy to see and remember, thanks to it, an association with the company itself and its products is easily formed.

The agency created an identity for various points of contact, patterns and corporate colors - bright green, brown, white and dark green. These colors are associated with the agro-industrial sector and the people who work in it.