Новый взгляд на упаковку: Getbrand презентует редизайн для колбас "Риха"
Photo is illustrative in nature. From open sources.
Новый логотип, созданный дизайнерским коллективом, интегрирует первую букву названия бренда ("Р") и стилизованные элементы, ассоциирующиеся с мясной продукцией, что делает его более запоминающимся. Кроме того, была разработана система визуальной дифференциации для разных линейек товаров, что упрощает выбор для потребителей и подчеркивает разнообразие ассортимента. Использование ярких цветов и аппетитных изображений на упаковке теперь улучшает привлекаемость продукта на полках магазинов, создавая связь с потребителем.
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