How to shoot TV ads that go viral on YouTube

The pandemic has forced companies to slash advertising budgets and cancel location shoots. However, the show must go on, and such unfamiliar conditions have led to the spread of the concept of remote filming.

Instead of suffering from the impossibility of expeditions, brands began to attract talented directors from all over the world to their projects. Although without physical collaboration. How it works? On the set there is a second DIRECTOR, cameraman and mechanic, who directly controls the movement of the camera. The signal transmission (playback) from the camera via the Internet is set up, and the director remotely gives commands to the film crew. The client also does not come to the site, but makes all the approvals online. So, APPLE invited Chinese director Lulu Wang for the next video in the Shot on iPhone series. He worked remotely from Los Angeles, and the shooting itself took place in CHINA. The video titled Nian was released for the Chinese New Year. It retells the story of beauty and the beast. The video includes footage taken "behind the scenes" (behind-the-scenes):

Another trend is shooting commercials on a smartphone. For example, in Hong Kong, a Ferrari commercial was filmed on an iPhone, and in RUSSIA, a five-hour tour of the Hermitage.