Growth trend in the production of fresh dairy products is suspended

The period of mass holidays begins, and this is always not the best time for sellers of fresh dairy products. – PioneerProduct

Sales of fresh dairy products are declining, and the opportunities to stimulate them with price cuts, as was the case in previous years, are very limited.

At the end of June, the following price levels mainly appear in the price lists of the leading players:

The growth trend in the production of fresh dairy products seems to have stopped. Even in May, contrary to expectations, their output only slightly increased compared to the previous month (and even then not in all categories) and was much lower than in May 2020.

The production of milk and cottage cheese remained almost at the level of the previous year, while the production of fermented milk products decreased.

In general, it can be said that the majority of large operators reduce the production of fresh dairy products. But approaches are different. Multinational companies are trying to bottle less conventional milk, and medium-sized enterprises are trying to increase their presence in the market for fermented milk drinks. Serious operators intend to increase the production of curd products.

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