Efko will buy out Pyshka margarine brand

This year, Pyshka margarine for baking began to be produced at the company's plant in the Voronezh Region under a license agreement. Within two or three months, Efko plans to complete the transfer of rights to the brand. The cost of the transaction in the group is not disclosed.

Efko executive DIRECTOR Sergey Ivanov says that the group wanted to buy the Pyshka brand five years ago, but the deal did not go through then. As a result, the production of "Pyshka" was localized in Poland, and "Efko" was engaged in the distribution of the brand in RUSSIA. In the early 2020s, Upfield decided to withdraw the brand from the Russian market, and in 2022, Efko returned to negotiations to acquire the brand, the group says.

Efko produces sauces and vegetable oils under the brands Sloboda, Altero, margarines Dobavkin, Dobry Pekar, as well as vegetable alternatives to Hi! MEAT and dairy products. The Pyshka brand appeared in Russia in 2000 and was part of the portfolio of the Unilever concern, which in 2017 sold the business of margarines and spreads with the brands Rama, Flora, Becel, Blue Band to the investment company Kohlberg Kravis Roberts, which created a separate structure for the production of Upfield margarines.