Belarusian ice cream will be exported through the BUCE electronic platform

August 19, MINSK. Belarusian ice cream will be exported through the electronic platform of the Belarusian Universal Commodity Exchange, BUCE press secretary Roman Yaniv told BelTA.

OrshaSyrZavod, one of the leading producers of processed cheese and ice cream in Belarus, intends to EXPORT products through the electronic B2B platform of the Belarusian Universal Commodity Exchange. The first orders for the sale of ice cream with a total volume of about 4 tons have already been placed in the exchange trading system. Ice cream has never been sold through BUTB before.

As representatives of the Orsha enterprise explained, the decision to use the BUCE B2B platform for the sale of ice cream, and in the future the entire range of products manufactured by OrshaSyrZavod, was due to the opportunity to gain access to foreign markets with minimal risks, as well as comprehensive marketing support from the exchange.

“Like many other MILK processing enterprises in Belarus, we are actively promoting our products to foreign markets. So far, the main market for us is the Russian Federation, but we are certainly interested in expanding the geography of sales. By the way, it was the possibility of export diversification that prompted us to decide use the exchange mechanism. Since this is a kind of experiment for our company, at the initial stage we will only put ice cream up for auction. To date, we have already placed orders for the sale of ice cream. We expect to test a new tool for us on this small lot and use it to find buyers in RUSSIA. In the future, of course, we plan to sell our most popular position - processed cheeses at exchange auctions, "said the representatives of"OrshaCheeseZavod".

"OrshaSyrZavod" is part of the Vitebsk Concern "Meat and Dairy Products". The enterprise specializes in the production and sale of a wide range of processed cheeses (over 40 items) and ice cream (over 50 items).

JSC "Belarusian Universal Commodity Exchange" was established in 2004 The first auction was held in June 2005. BUCE is one of the largest commodity exchanges in Eastern Europe.The main function of the exchange is to assist Belarusian enterprises in exporting products and help foreign companies enter the Belarusian market. agricultural products, industrial and consumer goods of a wide range.