Demand for poultry products in the EU remains high, while prices have risen by 13%.

The leading growth countries were Greece (+17%), Slovakia (+8%), Spain (+7%), Croatia (+7%), Bulgaria (+6%), Portugal (+6%), and Slovenia (+5%). However, production declined in Poland, Italy, and Hungary, where outbreaks of highly pathogenic avian influenza (HPAI) disrupted production.

Poultry prices have risen sharply since the beginning of the year: in mid-June, the average price of broilers was €306 per 100 kg, up 13% from the previous year, reflecting high demand and limited supply in the market.

The Commission forecasts that poultry production in the EU will grow by 1.8% in 2025 , driven by robust consumer demand, falling feed costs, and rising prices for finished products. However, further expansion will remain constrained by the risk of highly pathogenic avian influenza and a shortage of hatching eggs.

Per capita poultry consumption in the EU is projected to grow by 0.5 kg in 2025, or around 2% year-on-year, as consumers increasingly view poultry as a clean, healthy and affordable source of protein.