Britons asked to cut meat consumption by a third

UK consumers are being asked to cut MEAT consumption by 30% by 2030. According to a study published by the Lancet Planetary HEALTH, consumers have reduced meat consumption by 17% over the past 10 years.

Between 2008-2009 and 2018-19, average meat consumption in the UK dropped from around 103g per person per day to 86g, a decrease of around 17g or 17%. There was a notable decrease - by 13.7 g - in the consumption of red meat and by 7 g in processed meat, while the consumption of white meat increased by 3.2 g. Another surprise was that people born in the 1980s and 1990s , consumed meat the most, and those born after 1999 were the only subgroup to increase their consumption over time, said the study team.

However, in order to achieve the goals for healthy eating and sustainable food production set in the national food strategy earlier this year, people are being asked to reduce meat consumption by another 30% over the next 10 years.