The Troekurovo brand is launching an extensive advertising campaign in Moscow and Siberia to popularize chicken schnitzels

Marketing DIRECTOR of the PRODO Group , Taisiya Morozova, noted that interest in high-quality semi-finished products is growing: they save time on cooking and are a full-fledged alternative to home-cooked food. Troekurovo products meet consumer requirements, featuring a clear composition and outstanding taste characteristics, while there is strict quality control. According to the NielsenIQ report, Troekurovo schnitzel entered the TOP-3 most popular products in its category for 2024. The brand occupies a leading position in the Russian market in the poultry culinary segment, controlling 56% of the market in Tyumen, 50% in Omsk and 15% in Moscow.

Products under the Troekurovo brand are manufactured at the PRODO Kaluzhskaya Poultry Farm , PRODO Siberian Poultry Farm and PRODO Tyumen Broiler enterprises, offering more than 70 different items. All the holding's plants are certified for compliance with high standards of the safety management and quality control system (FSSC 22000).