Cherkizovo brand chefs demonstrated their skills at PIR Expo 2023

The international exhibition PIR Expo, which unites players in the catering and hospitality markets, was held in Moscow for the 26th time. The large-scale event brought together 45 thousand participants – representatives of manufacturing companies and suppliers of products, solutions and services, as well as restaurateurs and hoteliers from RUSSIA and the CIS countries. The exhibition included an extensive business program, as well as numerous master classes, competitions and tastings.

The Foodservice team of Cherkizovo Group is participating in the exhibition for the third year in a row. In the center of the exposition of food suppliers, the company opened a colorful and spacious pavilion, designed in the style of an art gallery and decorated with bright posters with dishes from the team of chefs. Cherkizovo brand chefs Alexander Chernyshov, Eduard Denisov, Maxim Morozov and Alexander Dulov surprised visitors with their skills in preparing original and delicious dishes: for example, Italian cheburek with pepperoni, mozzarella and pesto, Hanoi pizza with glazed hoisin chicken and golden bacon ice cream.

In addition, the team of chefs performed at the Pizza Territory venue with the topics of "Modern interpretation of Italian classics through the prism of local products" and "Equipment and ingredients for the most popular chain pizza". The brand chefs also took part in master classes at the company's partner stands (Delovaya Rus, Melius, Alidi, etc.), demonstrating a wide range of hams, semi-finished products and sausages from Cherkizovo Foodservice.

The exhibition provides not only great opportunities for exchanging experience, but also for maintaining and finding business contacts. During the event, representatives of the Cherkizovo Foodservice commercial team held a number of meetings with strategic partners - Vkusno - i tochka, Rostic's, Burger King, Teremok, Gagawa, Metro, Auchan, distributors Marr Russia, Arosa, Vostok-Zapad, Elite Trade, Global Foods, Prodstar, Alidi and other current and potential clients. Among the guests of the Cherkizovo pavilion in 2023 were numerous partners from Kazakhstan, Uzbekistan, Belarus and other CIS countries.