National Marketing Center about the peculiarities of promoting Belarusian goods to the Pakistani market

Pakistan is the sixth most populous state in the world and a capacious market with the prospect of growth of about 3-4% per year. The country ranks 47th among the world's largest importers. Despite the fact that Belarus and Pakistan share not only 5 thousand km, but also different cultural traditions, the countries have a good basis for the development of trade and economic cooperation. BelTA was told about the peculiarities of promoting Belarusian goods to the Pakistani market at the National Marketing Center.

In 2021 , Pakistan's GDP reached $280 billion, and its total imports reached $73.1 billion . legumes, etc.), machinery and equipment (agricultural machinery, trucks, office equipment, textile equipment, aircraft, ships, boats, etc.), petroleum products and fuel oil, consumer goods (vehicles, electrical appliances and equipment, etc.), raw materials goods (raw cotton, yarn, fertilizers, iron, steel), telecommunications equipment," the National Marketing Center said.

According to the results of last year, bilateral trade between Belarus and Pakistan amounted to $92.6 million. The EXPORT of Belarusian goods increased to $78.1 million, the growth rate - 2.13 times. The balance of bilateral trade was positive for Belarus - $63.6 million.

"The basis of Belarusian exports were tractors and spare parts for them, potash fertilizers, specific products, synthetic threads, cellulose, dairy products, medicines, diesel engines," the institution added.

Taking into account the structure of the economies of Belarus and Pakistan, increasing the recognition of Belarusian products in this country will be facilitated both by increasing the volume of trade in traditional goods (automotive, quarry and construction equipment, instrumentation products, woodworking, MEAT and dairy, chemical, pharmaceutical and pulp and paper industries), as well as and the supply of new commodity items (metal products, flax fiber and yarn), including consumer goods, such as soft cheeses, perfumes and cosmetics, household appliances, children's goods and watches.

"For those wishing to discover the Pakistani market, it is important to take into account some local features of doing business. In particular, the need to establish personal contacts with a potential partner, the use of English for business communications, the duration of the negotiation process, the presence of several intermediaries in the sales chain, the preference for a letter of credit form of payment when import transactions, Muslim norms for the import of food products of animal origin," the National Marketing Center said.

The center noted that the main guarantee of success in the Pakistani market is the constant presence of Belarusian manufacturers in the orbit of the interests of Pakistani business. "Participation in international exhibition events and business councils, maintaining effective contacts between the business circles of the two countries will provide an opportunity to demonstrate the advantages of Belarusian products over similar foreign manufacturers and win the trust of Pakistani buyers. In particular, the promotion of Belarusian goods to Pakistan will also be facilitated by the active participation of Belarusian enterprises in various sectoral online and face-to-face events aimed at developing trade and economic relations," the institution noted.

The National Marketing Center provides the necessary assistance in this direction. Thus, on May 31, the center, together with the Embassy of Belarus in Pakistan, with the support of the Timber Traders Association of Pakistan (APTTA), will organize an industry B2B online event to establish a direct dialogue between Belarusian producers of timber (sawn timber, chipboard, fiberboard, plywood, etc.) and potential Pakistani buyers .

BELTA.