Yandex Lavka launched its own brand of selective products "Lavka 100"

Under the new brand, Lavka will release 100 products - according to the number in the brand name. The service will create them together with Russian farm production and local suppliers of premium products. To create its brands, Lavka carefully selects partners, including conducting a physical audit of production and product quality.

Products under the “Lavka 100” brand have special packaging . Its design was created using the YandexART neural network in the Masterpiece application. The basis of the visual concept was associations with the corresponding products - the image on the packaging of each type of product will be unique and presented in a certain artistic style.

In addition to the new brand, the service also has its own trademark “Iz Lavki”, created in the summer of 2020. The share of sales of goods from its range averages 16%, and in some categories reaches 80%. The range of products of the Iz Lavki brand includes more than 600 products - from hot coffee to lightly salted trout.