TDI Group developed the brand and packaging design for Boogie Veggie vegetarian pates

The concept and branding were developed from scratch and in full creative freedom. The designers wanted to show that vegetarian products are not only healthy and high-quality, but also trendy, bright and tasty. And so the Boogie Veggie brand was born.

The name and idea were supported by the packaging design with dancing characters that reveal the flavours of the pates.

The Boogie-Woogie mood was further reflected in the boombox-shaped multipacks.