PRODO Group Brands Supported the ZaBeg.RF Half Marathon in Siberia

The press service of the PRODO Group reports that on May 22, the brands of the agro-industrial holding supported the All-Russian half marathon ZaBeg.RF with a synchronized start in 85 cities of 11 time zones. The race became the most massive in the history of Russia: 150,000 people took part in it.

The Omsky Bacon brand has become a partner of a large-scale sporting event in Novosibirsk and Omsk. Depending on the level of training and achievements in athletics, runners were offered to overcome distances of one, three 10 and 21.5 kilometers.

In addition to the applause of the fans and well-deserved awards, the winners received generous prizes - delicious sausages and meat delicacies from the PRODO group. In Omsk, the famous brand prepared a treat for the marathon finals, and in Novosibirsk, the tracks from Omsky Bacon became the brightest part of the musical program of the sports festival.

The team of Omsky Bacon JSC (Kalachinsk) included charming girls from the network sales department Irina Sapronova, Olesya Ganauer and Olga Ferkhovykh. They were joined by three young employees of the warehouse logistics service - Elena Drakunova, Ekaterina Kochetkova, Anastasia Chalova. Aleksey Lukyanenko, Head of the Network Sales Department, is an experienced track and field athlete who has participated in a half marathon not for the first time. This year he went to a distance of five kilometers with his wife and two sons.

In Tyumen, the ZaBeg.RF campaign was included in the program of the Steel Character running festival. The Troekurovo brand is its permanent partner, and the employees of the PRODO Tyumen Broiler poultry farm invariably participate in competitions. Despite the rainy weather, 50 representatives of the Tyumen enterprise PRODO successfully covered a distance of five kilometers, and this was a new record!

The team of the Troyekurovo brand first treated the runners to delicious and healthy sandwiches with chicken, nuggets and chicken rolls, and then invited them to taste the novelty - mini-sausages made from broiler meat - and invited them to recuperate in the brand's lounge area.

For the participants of one of the races, Troyekurovo arranged a bright show, painting everyone and everything at the start and finish with the colors of holi in the Indian tradition. For the youngest participants and spectators of the marathon, the PRODO group organized a fun and exciting game - assembling a giant puzzle with a mischievous Little Fox, the character of the Troyekurovo brand's promotions.

The winners of the race were presented with gift bags with products from the grill line of the brand.