The Meat Culture brand is launching an advertising campaign for Doctor's GOST sausage.

The music video features Bashkir folk melodies, emphasizing the product's local origins. The ad will air on leading federal television channels and will also be available online and on banners in major cities across the republic.

PRODO Group Marketing DIRECTOR Taisiya Morozova noted that Doctor's GOST is one of the company's most popular products, and the campaign's key message is that a familiar childhood taste is combined with high quality. UMKK accounts for 13% of the MEAT products market in Bashkortostan and is known for its reliable reputation among consumers.