Tatulova explained the sale of Anderson to Vkusville

The sale of Anderson is not related to tax audits, company founder Anastasia Tatulova told RBC. The first dialogue on the topic of sales with Vkusville was in 2019, and now “it coincided,” she claims

The founder of the Anderson family cafe chain, Anastasia Tatulova, explained to RBC the reason for selling the business to the Vkusville retailer. According to her, the deal has been discussed since 2019 and is not related to tax audits.

“My partners and I received a good offer from a strong company that does not mind transferring the business . The sale gives me the opportunity to focus more on the things that I have been doing for the last year and a half: venture projects, consulting, offline projects in other geographies,” said Tatulova.

According to her, “at different times there were different proposals and candidates” to buy the business, but the first dialogue with representatives of “Vkusvill” on this topic was back in 2019, and “now everything has coincided.”

In early November, the Vkusvill chain of stores bought the Anderson brand and main assets, Kommersant reported, citing sources. Tatulova confirmed to RBC the sale of the business, without naming the amount of the transaction, but clarified that all the cafes remained in the ownership of the franchisees. The cost of the kitchen factory and the Anderson brand, according to the estimates of the General DIRECTOR of Infoline-Analytics Mikhail Burmistrov, can be about 600–800 million rubles.

What is "Anderson"

Anastasia Tatulova, a former marketer from Elektrostal and a graduate of the Skolkovo business school, founded the Anderson chain of family cafes in 2009. The brand unites its own confectionery factory and 40 cafes operating under a franchise in Moscow, the Moscow region, Tyumen, Nizhny Novgorod, Voronezh, Krasnodar, Arkhangelsk and Kazakhstan, some of them are developing under a franchise.

In November 2023, Vkusville Cafe became the pledgee of shares in TD Anderson, Factory of Happiness Anderson, Anderson Franchising and Ikka, as indicated in SPARK.

In 2018, Anderson's revenue was estimated at 2 billion rubles, but the onset of the pandemic led to a crisis in the company. In 2020, Tatulova closed part of the cafe - amid restrictions related to covid-19, the chain’s revenue fell by 85%. Then Anderson began to have debts, and ruin helped avoid supplying the chain's products to retailers - Vkusville, Utkonos, Lenta, Samokat, Azbuka Vkusa and Perekrestok.

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In 2020, the National Reserve Corporation (NRK), owned by businessman Alexander Lebedev, became a co-owner of TD Anderson and Anderson Franchising. According to the Unified State Register of Legal Entities, before the sale of the Vkusville business to TD Anderson, NRK owned 33%, and Tatulova owned 67%. In Anderson Franchising, Tatulova had 67%, another 25% was owned by NRK Lebedev and the remaining 8% was owned by his wife, Elena Perminova. “Anderson Factory of Happiness” and “Ikke” were owned by the general director of “TD Anderson” Lolita Khaidarova. Since November 20, the main owner of these legal entities has become Vkusville Cafe.

“We abandoned our own development of cafes and developed retail only through franchises, receiving royalties: over the past two years we have added new franchised cafes,” says Tatulova. Since 2020, the chain, in her words, has “thrown its energy” into developing the brand and production unit: the chain has increased sales at Vkusville, introduced new products to Pyaterochka, and expanded its presence at Perekrestok and Yandex.Lavka.

Since 2020, Tatulova has held the position of ombudsman in the field of small and medium-sized enterprises. But in the spring of 2022, shortly after the start of the special operation in Ukraine , she left her post.

In November 2022, the Federal Tax Service (FTS) inspected several networks amid the discovery of a “restaurant” tax evasion scheme using fake cash registers and POS terminals. The checks also affected Anderson. Then Tatulova stated that Anderson is an absolutely white and absolutely law-abiding company.”
The sale of assets has nothing to do with the inspection of the Federal Tax Service, Tatulova told RBC, declaring her confidence that “all claims are unfounded,” and the appeal is taking place in accordance with the procedure established by law.