"Troekurovo" is ready for a picnic!

Agroholding "PRODO" - the owner of the brand "Troekurovo" - decided to update the appearance of a series of products for a picnic. The Brandiziac team was tasked with developing a new packaging design.

Picnic is perhaps the most favorite form of recreation. Getting out into nature, frying MEAT on a “live” fire and eating it with appetite in a good company is an ideal weekend program. Therefore, the main place on the front side of the package is occupied by the image of a grill with fried chicken pieces. The idea of ​​a picnic is also supported by other design elements: fonts, a dark wood background, a characteristic barbecue fork. Such a design gives clear information about the method of preparation of the product and at the same time appeals to the emotions of the buyer - a realistic image of appetizing meat with a crispy crust will not leave anyone indifferent.

On the reverse side of the package is the second part of the image of the finished product. There is also a transparent "window" carved in the form of flames. Thus, both sides of the package work to attract the attention of the buyer, which is important when laying out the goods.

For the entire "Grill" line, the client chose a universal design. Therefore, designers have developed transparent self-adhesive stickers for each type of semi-finished product. This way of differentiation allows the manufacturer to expand the line at any time without additional design costs.