Chocolate maker Toblerone registers deli meat brand

The registration of such a trademark was confirmed by a representative of Mondelez International (which includes Kraft Foods). However, the publication's experts doubt that the company will produce MEAT products under the Toblerone brand. They believe that the actions of Kraft Foods Schweitz Holding GmbH are aimed at protecting the trademark from third parties.

In particular, earlier this month, the Remit meat processing plant filed an application with Rospatent for the registration of the Tobleron brand . The manufacturer then planned to produce "triangular-shaped" sausage under this brand. At the same time, the chances of Remit obtaining the exclusive right to the Toblerone trademark are quite low, said Yury Fedyukin, managing partner of the law firm Enterprise Legal Solutions.