Best Brands: Hot Stuff is recognized as one of the best food brands in Russia for the third time

The Goryachaya Shtushka brand again became a finalist for the Best Brands 2021 independent international marketing award in the Best Russian Food Brand nomination.

"Hot thing" was recognized as the winner of Best Brands for the third time in a row, namely, three years ago, the communication group Serviceplan and the marketing research institute Growth from Knowledge (GfK) began selecting applicants for a marketing award in RUSSIA.

There were 300 entries for Best Brands 2021, but only 60 of them were honored: 10 in each category.

Best Brands is the only independent international marketing award based on representative research of consumer attitudes towards a brand: without a jury and without the ability to influence the decision in any way. The result is determined by GfK, the largest research organization in Germany and the fourth largest in the world.

When evaluating brand strength, two key criteria are taken into account: economic success (brand market share and consumer preference) and popularity among the target audience (fame and emotional perception).

According to Abi Marketing Department DIRECTOR Denis Martasov, the third entry of the Goryachaya Shtuchka brand into the finals of the prestigious international award indicates that the company has already established a good tradition. it is especially nice to be among the best after a difficult year for everyone in 2020. Since the previous Best Brands final, the world around us has changed, including consumer preferences. And it's really worth a lot - to realize that the audience of the Hot Stuff brand remains true to its choice.

This year, the Hot Stuff brand turns 10 years old, so the next Best Brands award can be perceived as the best gift from consumers for the first round date in its history. Under this sign, ten years ago, Abi launched a product category that is fundamentally new for Russia — hot MEAT snacks.