Prodexpo 2023: "Hot thing" presented frozen dessert pastries

The novelty was awarded two awards at Prodexpo 2023: a gold medal in the Innovative Product category and a diploma of the winner of the most prestigious tasting competition Choice of Chains.

Chebupai #SweetPie is a fundamentally new product from the Hot Stuff brand. This is the first experience of making dessert pastries for tea - and obviously successful. A thin layer of rich golden dough covers a large portion of juicy fragrant filling made from natural fruits and berries. 

Sweet products of a round shape resemble homemade pies. Prodexpo presented two samples with “ripe cherry” and “juicy apple” flavors. Such a dessert will not only be an ideal addition to breakfast, lunch or dinner, but will also brighten up a break in work - especially during a high load.

"Chebupai #sweetpie" is a completely new category of products on the domestic market, combining the best qualities of baking and confectionery: soft airy dough, juicy filling and the aroma of a freshly baked bun. Shock freezing is a technology that preserves quality and taste unchanged for a long time. The dough remains soft, and the filling is exceptionally juicy and fragrant.

The sweet novelty from the Goryachaya Shtushka brand is produced in a convenient package: it can be used to heat up a dessert in the microwave. Two minutes - and a treat on the table.

Abi Marketing Department Director Denis Martasov noted that the Goryachaya Shtushka brand is true to itself: it is once again bringing an unprecedented and original product to the market - the first samples of Chebupai #sweetpie frozen dessert pastries.

Like other unique selling propositions from the "Hot thing" that saturate life with vivid impressions, "Chebupai #sweetpie" was created by tuning. It fully meets the philosophy of the brand, and will undoubtedly become a favorite dessert for many residents of the country very soon.

In the near future, "Chebupai #sweetpie" from the brand "Hot thing" will appear on the shelves of federal and regional retail, in non-chain retail stores and marketplaces of leading express food delivery services.