Underutilized Meat Cuts: A New Look at Promotion and Demand

Participants discussed USMEF's strategies for stimulating demand for these cuts, noting that their export share currently accounts for approximately 20% of total U.S. production . This is a significant increase from just 10% five years ago.

Lorenzo Elizalde, USMEF's Director of Trade and Marketing in Mexico, presented an innovative mobile training program that actively utilizes various means of promoting American red meat. This program is designed to educate importers, distributors, and end consumers about the benefits of underutilized meat cuts, facilitating their widespread adoption.

Homero Recio, Director of USMEF's Latin America Division, shared his experience successfully marketing underutilized cuts in countries such as Colombia, Peru, and Chile. He also discussed USMEF's strategies for promoting new uses for American pork and beef in these promising markets.

Taiichi Uemura, Marketing Manager at USMEF, emphasized the importance of adapting marketing strategies to the needs and preferences of local consumers to successfully promote underutilized cuts in global markets.

This conference is a prime example of how USMEF is actively developing demand for underutilized meat cuts, opening new horizons for American pork and beef on the global stage.