The meat industry is preparing to open its trade show in Cologne: Anuga Meat will feature up to 860 exhibitors.

In addition, Koelmesse underlined the international presence of the MEAT sector at Anuga by presenting major meat groups such asJBS Foods ( usa ), Tyson Foods (USA), BRF SA ( Brazil ), Wiesenhof ( Germany ), Langeflügel (Germany), LDC Sable ( France ), Tönnies Lebensmittel GmbH (Germany), VION Food International (Netherlands), Westfleisch (Germany), as well as a new major exhibitor: Danish Crown (Denmark).

Also noteworthy is the growing presence of exhibitors from Eastern Europe. Companies such as Avicarvil (Romania), Animex Foods ( Poland ), LipCo Foods (Poland), Cucina Lenta (Romania), and Mielewczyk.pro (Poland) have reserved large stands of over 100 m², clearly demonstrating the importance of these markets.

As for the Spanish presence, our meat industry will once again be well represented by the biggest names in our country, including, for example, the interprofessional company Provacuno, which will once again be present at the event with a stand. 

In terms of content,
according to the organizers, Anuga will demonstrate how the global meat and sausage industry is undergoing a period of transition: consumers increasingly demand high-quality, premium products with transparency regarding origin and animal welfare, which at a minimum meet Farming Form 3 standards. Clean-label products with fewer additives, natural ingredients, and clear nutritional information are becoming increasingly popular.

At the same time, the market for ready-to-eat products, such as semi-finished and ready-to-eat meals, is growing, with international flavors and new flavor combinations providing greater variety. The alternative protein segment is also experiencing global growth, with hybrid products complementing traditional meat products.

Despite this innovative approach, price sensitivity remains a decisive factor: consumers are increasingly paying attention to the balance between quality, sustainability and cost.