
In most Russian regions, in January-August 2021, the weighted average hotel revenue per available room (RevPAR) increased compared to 2019. This is evidenced by the data of a study by the consulting company JLL, received by RBC.
Analysts noticed the largest increase in income from one available number per day in Sochi. Thus, this indicator in the coastal and mountain clusters increased by 92% compared to the pre-pandemic 2019. it increased by 79% in hotels in Kaliningrad, by 35% in Krasnodar. At hotels in Nizhny Novgorod, the room rate showed an increase of 31%.
The analysis was based on STR's data on branded 3- to 5-star hotels and based on JLL's own research.
“If the attractiveness of the all-season resort of Sochi is no longer surprising, then the results of Kaliningrad and Nizhny Novgorod are largely due to the active development and comprehensive promotion of these two areas,” said Yana Ukhanova, HEAD of the hotel business department at JLL.
According to her, the transformation of Nizhny Novgorod for its 800th anniversary caused an increase in the interest of tourists. City hotels were 68–70% occupied between May and August. The percentage of rooms sold grew in Kaliningrad as well. At the same time, against the backdrop of hype, hotel prices in Sochi rose by 91%.