Atlantis-Pak: to Tatarstan with love, back with new agreements

The co-authors of the industry event were the long-term partners and friends of Atlantis-Pack, the companies Avers and Viberg Rus. Eight years ago, Malamysh became the venue for such a seminar for the first time. Since then, a lot of topics have accumulated for discussion among 55 specialists from the largest enterprises of Tatarstan and Udmurtia.

The audience of the seminar “Taste. Quality. Security” brought together representatives of the management and technologists of MEAT industry enterprises. Atlantis-Pack product managers told them about barrier sausage casings and casings with dynamic permeability of the DIPLEX family and unique packaging solutions - AMISTYLE films.

A separate report highlighted the problems of import substitution of European fibrous, protein and cellulose casings with permeable casings and bags from Atlantis-Pack.

In the final, the participants of the seminar tasted sausages, snacks and frankfurters packed in packaging materials produced in Rostov-on-Don according to the recipes of the Viberg Rus company.

The seminar ended at the production site of the plant of the agro-industrial holding "RM Agro" near Yelabuga with excursions to the workshops for slaughter, carcass cutting, production of semi-finished meat products and packaging of finished products.

Igor Gaponov, HEAD of the sales service for the Russian Federation and the CIS at Atlantis-Pak, noted that, according to the feedback from the participants, they are all satisfied with the results of the seminar. The most valuable moment is direct communication with consumers of packaging materials, he stressed.

Nikolai Gushchin, Deputy DIRECTOR for Sales and Marketing, stated that Atlantis-Pack representatives returned from Tatarstan with new agreements to develop the supply of unique AMISTYLE films to local manufacturers. Another step in the promotion in the domestic market was made in the category of permeable casings. Sample testing will start soon, and, apparently, new orders will follow.