For six months, the Agrocomplex named after N. I. Tkachev has released 20 new products

Vilena Yalaltdinova, Head of the Brand Management Group of the Marketing Directorate of the Agrocomplex named after N.I. Tkachev, noted that for 30 years the Krasnodar holding has been considered an expert on the food market of the Southern Federal District of Russia, and this is a well-deserved reputation. Marketers of Agrocomplex regularly conduct research and study trends. In particular, they determined that today consumers reduce food costs in HoReCa establishments, most often buy food in stores near their homes, prefer familiar brands, taking into account the quality and natural composition of products, and are actively interested in private labels and novelties.

The team of the Agrocomplex named after N.I. Tkachev promptly responds to the requests of regular customers. Since the beginning of the year, new lines have appeared in the Agrocomplex Vyselkovsky corporate chain of stores: “Firmennye” with goods of exclusive quality (milk, kefir and cottage cheese, boiled and semi-smoked sausages, sausages, dumplings and dumplings), “Favorite” (sausage in small packaging and sausages with bacon), "Kuban" (pig's ears and hearty meat appetizer "Khabur-chabur").

With the beginning of the warm season of the year, children and adults were pleased with the popsicle with hazelnuts on the Kuban cream. The Medvedovskie Traditions brand has launched sales of cold cut poultry meat and raw smoked sausages. Labinsk beef technologists have developed a recipe for marble sausage with cheese. In early June, at the site of the GASTREET 2023 festival, the N. I. Tkachev Agrocomplex held a presentation of Scamorza craft cheeses from Nikolaev Cheese Dairies for restaurateurs and hoteliers, and in August Cachotta craft cheeses under the same brand appeared on the shelves. The line "Favorite" was supplemented with dumplings with three types of fillings ( potatoesand bacon, cheese and herbs, sweet cottage cheese). The sausages "Bavarian" for grilling, the sausage "Fileinaya" and the serveral "Nut" are in great demand. Very soon, in the fall, customers will be offered two types of ham - "Classic" and "Home-style".