
Japanese butchers are working on a new wagyu specialty to meet the demand of foreign customers in markets such as Switzerland, France, Italy, the Netherlands or Singapore.
While traditional wagyu beef comes from young cows between 27 and 30 months old, this new branded product comes from cows between 90 and 100 months old, usually kept for reproduction. Wagyu beef from old cows is considered low value in Japan, while Europeans are more attracted to the taste of such a product, reports the EconoTimes newspaper.
In this way, Japan hopes to increase the EXPORT of wagyu beef from older cows. Local exporters and cow breeders are focused on satisfying the tastes of overseas customers and caring for the animals. Last month, the Japan External Trade Organization hosted an event in Bern, Switzerland with a clear focus on promoting the new wagyu steak, and the reaction has been encouraging for exporters.