Omsk Bacon is a winner of the Silver Mercury International Festival

The Omsky Bacon brand received awards from the Silver Mercury International Festival of Advertising and Marketing Communications.

The jury highly appreciated the creative project “Omsk Bacon Brand Ambassadors”, aimed at young Siberians – free people with self-esteem and an active life position. it was launched in the winter of 2020 and received an unusually wide response on social networks.

Omsky Bacon was awarded a bronze medal in the Best Use of Influencers category, and the project, developed jointly with the independent agency MOMO Group, was shortlisted in the Best Influencer Integration category.

The brand's ambassadors were popular bloggers who were united by their love for Siberia. All of them pay tribute to the delicious products that Omsky Bacon offers Siberians, but the videos focused not on them, but on kind, strong and generous people with a Siberian character.

The #HugSiberia challenge involved influencers with an audience of over 2,000 people. The authors of photos and videos inspired by the song "Hug Me" posted pictures and videos with this hashtag on their pages on social networks.

Vladimir Latynnikov (@latynnikov), Alexander Dudko (@adventure_life.s) and Alexandra Khadzhimuradova (@aleksandra_hadji) won the brand ambassador competition announced by Omsk Bacon. The top three traveled across the expanses of their native Siberia with an annual supply of products from the most popular sausage brand in the region. In their posts, bloggers shared their personal impressions of the novelties of Omsk Bacon, which supported their strength on the way. 

Bright and memorable clips and tracks of "Omsk Bacon" expanded the geography of the brand. Now he is known far beyond Siberia. The creative project attracted the attention of marketing and advertising experts. Fortunately, this is not the first successful undertaking by PRODO.

Omsk Bacon annually wins awards at professional competitions and festivals. The brand portfolio already has a gold medal of the largest international Effie Awards and several laureate diplomas from the organizers of the Silver Mercury.