New advertising campaign for Vyazanka nuggets: successful sales growth and export expansion

A new commercial for nuggets has started on federal Russian TV channels, where a large family is once again presented – parents and three child spies. They are developing a plan to seize the Slivushki cheese nuggets, and their furry pet, a Tibetan terrier, distracts the parents. The chicken nuggets with cream and Gouda cheese surprise with their tenderness and crispy crust.

The Slivushki line of nuggets also includes turkey and chicken fillet options. The products are available in all regions of Russia, including federal retail chains and leading online delivery services.

Denis Martasov, Marketing Director of ABI, noted that the new advertising communications successfully combine business goals and support for national values, helping families gather at the same table and delight loved ones with their favorite products. The Vyazanka brand has become a popular choice among consumers over the years, receiving recognition at various competitions and awards.