Group of companies "Zarechnoye" calculated the royal portion

The product range of the Zarechnoye group of companies, which produces marbled beef under the PRIMEBEEF brand, now includes steaks made from premium cuts of ribeye and striploin weighing 250 grams. The idea to calculate the optimal portion weight and control the weight of the steak is the answer to the request of the target audience.

Before launching new items in retail, the holding's specialists conducted a deep expertise of the industry. The results showed that 7% of steaks on the menu of US restaurant chains weigh 8-9 ounces, that is, approximately 250 grams. It is this weight that meets the needs of connoisseurs of premium beef.

Now PRIMEBEEF brand followers have more freedom to prepare and serve restaurant-quality hot meat dishes in their own kitchen. The first batches of Ribeye and New York steaks under this brand were produced by the Zarechnoye group of companies under the order of the METRO Cash&Carry wholesale centers chain. The goods have already arrived at the stores of the international retailer in Moscow and St. Petersburg.

Other federal retailers are also showing interest in new samples of PRIMEBEEF products. Connoisseurs of steak consumption culture know that the weight and size of a piece of meat is calibrated according to the standard (North American Meat Processors Association).

In vacuum packaging, the quality of marbled beef is not only preserved, but also increased during storage for 35 days in a temperature range from -1.5 to +4 °C. This mode creates an environment in which the process of wet maturation of meat continues. Closer to the expiration date, under the influence of its own enzymes, the meat acquires the necessary texture, smell and color, that is, its organoleptic properties improve.

The high quality and excellent taste of PRIMEBEEF steaks indicate that the Zarechnoye group of companies follows the principles of animal welfare and uses a humane slaughter method. The absence of stress in the bulls at this point confirms the pH of the beef, which is kept strictly within the range of 5.8-5.9. As a result, marbled meat is stable during storage, retains moisture for a long time, is optimal in terms of mineral composition and retains a pleasant smell, well known to lovers of freshly cooked steaks.

As Konstantin Polevoy, commercial director of the Zarechnoye group of companies, noted, the PRIMEBEEF brand means that, regardless of the weight of the steak, the buyer is guaranteed to purchase premium corn-fed marbled beef from farms located in an ecologically clean area of ​​the Voronezh region. Zarechnoye analyzed the audience's request and the experience of world leaders in meat processing in order to bring the expected product to the market. Those who love and know how to cook steaks well, flexibility in management and choice of cuts: between the traditional Ribeye Primebeef weighing 400 grams, two similar 250 grams each or any other option. In terms of 100 grams, the same price is obtained.