Eternal COVID: five main risks in the failure of the fight against the pandemic

Business leaders have overcome quite a few challenges since the start of the covid-19 pandemic . The CEO had to quickly reassess the viability of his business, take action to prioritize staff safety and financial performance, respond quickly to unprecedented lockdowns, and plan his growth strategies in a post-COVID environment. The tasks are not easy.

When analysts look back over time — to the first year of the pandemic and the forecasts made by everyone from the International Monetary Fund to consulting firms — they will no doubt find a number of insightful observations. However, many generally accepted ideas will not correspond to reality.

After spending more than 18 months in a pandemic, we are at a point where many of the assumptions about the new reality have already been tested in practice. Some were confirmed, others were not. The general uncertainty with which company leaders continue to bring their enterprises out of crisis remains relevant. When planning further work, they now constantly have to ask themselves: “What if?”

We have identified the five most significant global risks that modern CEOs should take into account in the next three years. The main idea was to highlight potential contingencies rather than current trends.