INLINE has developed an innovative FOODTECH platform M16

The information partner of the conference and exhibition "Ingredients and Additives" - the largest it company in the field of food-retail - Inline, presents its new project Foodtech Platform M16.

 

Foodtech involves the integration of IT solutions into the entire food chain, from production and packaging to storage and sale.
 
Since 2005, the company has been developing specialized trading platforms (meatinfo.ru, fishretail.ru, grainboard.ru, fruitinfo.ru, foodretail.ru, milknet.ru, meatcommerce.com, etc.), which help to improve the agro-industrial complex of RUSSIA, to make relations transparent suppliers and buyers. And now, after a long transformation, the company is ready to announce updated services!
 
Current status of the project:
2019 - revenue - 21.9 million rubles, 565 thousand users, 470 paying customers;
2020 - revenue - 27.1 million rubles, 657 thousand users, 551 paying customers. 
 
On the meatinfo.ru platform:
11 product categories;
More than 670 thousand users are registered;
From 25,000 to 50,000 buy / sell ads are added / updated per month.
M16 helps to increase the profitability and efficiency of small and medium-sized agricultural producers, processors and manufacturers of finished products, exporters, distributors, dealers, wholesale and retail suppliers, companies in the HoReCa sector.
 
The work of M16 is to:

Collecting behavioral information from buyers, suppliers. Search for users potentially interested in purchasing a specific volume and type of product. Formation of targeted mailings of commercial offers, with tracking of their performance by readings and responses, based on the analysis of big data. Determination of products and intention to buy or sell according to the texts of ads. What products are purchased or sold, in what volume. Promotion of goods, brands, companies on the market. Forecasting demand for various groups of goods, taking into account seasonality, region, segment. Minimizing the risks of running into scammers with the help of a feedback and rating system. The chatbot communicates with users, gives recommendations on availability, price, suitable positions and delivery terms.

Inline is one of the first in the foodtech field to focus on data analysis (Data Science) and machine learning (ML). Machine learning is a key tool in improving many business processes, such as: supply and demand analysis, predictive analytics, which allows you to properly plan the economy - for example, the purchase of animal feed, warehouse space, or, in the simplest terms, marketing campaigns.

In the fall of 2021, the next release of the system is planned: 

Fully automate the cycle of the Machine Learning process to collect information about the interests of users both on the site and in the mailing lists of commercial offers produced by the system and subsequent additional training; Make a release of the first version of the Client's Cabinet, in which the sales volume will be forecast for a specific type of product; As part of the new personal account, provide users with detailed information about who exactly was interested in their products, called them, wrote; A new version of the System Marketplace, with the introduction of a recommender system.

Machine learning is a key tool in improving many business processes, such as supply and demand analysis, predictive analytics. Thanks to this development, the technology company Inline was highly appreciated in Skolkovo. 

The main problem of Inline customers who use the "Internet Manager" service is the lack of a sufficient stock of finished products in warehouses!