Yermolino buys food production in different regions

One of the most mysterious retailers, Yermolino Product, is actively buying food production in different regions of RUSSIA for the further development of a chain of stores under the signs of Yermolino semi-finished products and Yermolino.

Ready-made businesses - poultry farms, pig breeding complexes, slaughterhouses and processing plants - are necessary for the brand to expand the range. The first three factories where the company manufactures its products are located in the Kaluga region. Hence the toponym, rendered in the name of the trademark. The company is managed by Invest Alliance JSC, registered in the same small town of the Borovsky district of the Kaluga region.

The Ermolino trademark has been known for over 20 years. Initially, only kiosks with semi-finished products worked under such a sign, but now the trading network unites more than 3,000 outlets in 500 cities in 50 regions. Only in the market of St. Petersburg there are about 140 of them. 

Yermolino stores offer a full range of the most sought-after commodity items: frozen foods, canned food, MILK, sausages, semi-finished MEAT products, fresh pastries, confectionery, and drinks. Recently, coffee shops and bakeries have also appeared. Ermolino sells goods exclusively under its own trademark (PL). 

Being one of the first private labels in Russia, the retailer maintains affordable prices, responds flexibly to demand and is not afraid of competition from federal chains. Moreover, sometimes Ermolino stores open next to their outlets and “skim the cream” from their customer traffic.

According to the analytical resource MarketMedia, prices below the average for the market allows you to establish trade in goods of your own production. In such a model, an additional link in the form of a distributor is excluded. Raw materials for production are purchased in very large bulk in different regions of the country. In the near future, it is planned to create a corporate raw material base - both for production and for company stores. Experts note that now such a strategy is fully justified: a branded retail chain is developing in its niche, which is its key advantage.