Impossible Foods

Make no mistake: the innovativeness of lab-grown meat, or cultured meat as the industry has come to call it, is not a great new generation business success story. Investors say otherwise, and while they can be justifiably proud that the USDA and the Food and Drug Administration (FDA) gave American startups Good Meat last week and Upside Foods' approval to commercialize their products, market penet...

Patrick Brown, CEO of US company Impossible Foods, which develops plant-based meat substitutes, said plant-based meat will replace real meat in the near future. According to him, by 2035 no one will eat the meat of slaughtered animals. “Our mission is to completely replace the use of animals as a food technology by 2......

Startup Nature's Fynd, backed by Bill Gates and Jeff Bezos, is turning bacteria from the Yellowstone volcano into a rich source of protein. Nature's Fynd is a startup developing lean burgers, dairy-free cheese, chicken-free nuggets, and other foods using fermented volcanic bacteria from Yellowstone National Park. The Chicago-based company has already raised $158 million in funding from several maj...

The pandemic has not only not cooled the trend to find sources of plant-based protein, but has led to a sharp increase in supply and falling prices for products. The publication notes that in the pre-COVID-19 pandemic period , plant-based meats attracted celebrity investors, product companies held record-breaking IPOs, attracted high-profile chefs who turned pea protein and soy into a savory, defi...

By 2025, every Russian is likely to consume up to 1 kg of plant-based meat analogues annually. At the same time, the share of such products in the Russian market may be 1.5%, vegetable milk substitutes - 5-8%, according to a study by the Russian Agricultural Bank (RSHB). According to analysts, this will be possible due to the increased availability of alternative types of food. The development of ...

The US Food and Drug Administration (FDA) has approved the use of soy leghemoglobin (leghemoglobin) as a colorant and food additive in the manufacture of Impossible Foods products. The American Center for Food Safety and Nutrition Practices (CFS) sought to challenge the FDA's decision in court on the basis that leghemoglobin, derived from soybean root nodules by synthesis, was never considered edi...