Bloomberg learned of OnlyFans' plans to sell a 60% stake.

OnlyFans plans to sell a 60% stake to investment firm Architect Capital, Bloomberg reports , citing sources.

According to the agency, the deal will value the company at $3.5 billion. Architect Capital is seeking $2 billion in borrowed funds for the deal, sources said.

Negotiations with Fenix ​​International Ltd, the owner of OnlyFans, are currently in the early stages and could take several months without concluding a deal. 

The Wall Street Journal previously reported on the planned deal, stating that the deal could value OnlyFans at $5.5 billion. 

Architect Capital was founded in 2020 by James Sagan, according to Bloomberg. The company bills itself as a firm "focused on building new financial infrastructure across asset classes." In a presentation to investors, the fund stated that it sees value in providing services to OnlyFans content creators and considers the possibility of going public in 2028, according to the WSJ.

Reuters reported on Fenix ​​International Ltd.'s plans to sell OnlyFans to a group of investors in May 2025. According to the publication, negotiations had been ongoing for at least two months at that point. At the time, it was noted that a deal could be reached in the coming weeks.

The British service OnlyFans is best known as a platform that allows pornographic content creators to charge subscribers. Its popularity has skyrocketed during the COVID-19 pandemic . OnlyFans was founded in 2016 and acquired by American-Ukrainian shareholder Leonid Radvinsky in 2018.

In 2021, OnlyFans decided to ban its users from posting pornographic content, citing pressure from banks and payment services. However, six days later, the company's management backed down, stating that it had received the necessary guarantees "to support our diverse community of creators."

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