Uniqorn packed halal sausage "Nomads"

Branding agency Uniqorn has developed packaging and label design for halal sausages and deli meats Nomads. The task came from a MEAT processing plant located in the Republic of North Ossetia - Alania Dubois.

The idea to update and modernize the label design arose from the management in connection with the expansion of the existing brand location, as well as with the desire to enter the federal level.

First of all, the designers developed a new stylistic ornament. Elements - “tiles” of the ornament are made according to a modular grid and labels are also used on the composition taking into account a strict modular layout grid. This, with all the "oriental" brand, creates a feeling of Western quality and northern austerity.

Also, the designers reworked the general typography in the packaging design, introduced a rigid layout system for elements. Updated logo design.

The main positioning of the product is that it is a real halal and the brand's audience is very jealous of this. Each of the design elements should emphasize this.

For the brand, the designers developed principles for the design of shells (polyamide), labels, inserts, and made up instructions for the layout of new SKUs. Additionally, we introduced a system of variable design of sausages and meat delicacies, taking into account the capabilities of different printing houses and regional characteristics.