
Mishustin noted that Russian businessmen have the necessary resources to replace the departed companies. This applies to both large and small and medium-sized enterprises that are able to adapt to the changed conditions. He cited the example of the Arnest company, which successfully took the place of the departed Unilever, preserving three thousand jobs and increasing production volumes.
In addition, the Prime Minister emphasized the high innovative capabilities of Russian entrepreneurs, who have already begun to develop new products and services to replace goods previously offered by Western companies. This opens up new horizons for investment and job creation, which in turn contributes to economic growth.
Despite the departure of most Western brands, some of them are already showing interest in returning to the Russian market. Russian President Vladimir Putin noted that foreign companies are asking to return, which indicates the attractiveness of the Russian market.
In the current economic conditions, Russian investors have a unique opportunity not only to replace departed Western companies, but also to create new sustainable business models. The state is also ready to support the initiatives of domestic entrepreneurs through various programs aimed at developing business and investment. Thus, the period of changes can become a start for creating a more sustainable and innovative business in RUSSIA.