Brazil's Chicken Meat Exports: Trends and Challenges to 2024

Reasons for the revenue decline

Despite the stable physical volume of shipments, the revenue decline is due to several factors. Firstly, there is the impact of global economic conditions, including currency fluctuations and inflation, which have hampered the purchasing power of importing countries. For example, many countries such as CHINA , Japan and the UAE, which are the largest buyers of Brazilian chicken MEAT, are experiencing economic difficulties, which is affecting their imports.

Secondly, competition from other meat producers such as the United States and Europe has also increased. These countries are actively developing their EXPORT strategies and offering competitive prices , which may negatively affect Brazil's share of the global market.

Main sales markets

As mentioned, in July 2024 , the largest buyers of Brazilian chicken meat were China, Japan and the UAE. China in particular continues to be an important market for Brazilian producers, despite domestic problems with production and demand for meat . Japan, for its part, is actively seeking alternative sources of supply, making Brazil an attractive partner due to the high quality of its products. The UAE also remains an important market due to the growing meat consumption in the region.

Future prospects

Despite the current difficulties, Brazilian chicken producers have room to recover and grow. Strong demand for chicken in Asia and the Middle East, as well as increased processing and improved logistics, can help improve competitiveness.

In addition, Brazilian producers are actively working to improve quality and safety standards, which can be a key factor in conquering new markets. In a globalized and increasingly competitive environment, it is also important to consider environmental aspects and sustainable development, which are becoming increasingly important for consumers.